Secret Cinema: Lawrence of Arabia Windows Phone 7 Trailer
No, not exactly. And that’s not even a phone: It’s the Windows Phone image you see in the emulator. But an interesting “teaser trailer” nonetheless.
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For a special teaser that targeted a specific time and place it fit quite well as a teaser. I find it funny how the tech blogs/sites got a hold of this later and made it out to be the start of MS’s big ad push, and how comments called it lame for not talking about features and not showing anything.
That was never the point of this, and it wasn’t even shown on TV.
I’m hoping MS will not do silly abstract ads with no clear direction like one seen for the palm pre. They should at the very least “copy” the main idea behind apple’s “there is an app for that” campaign and show what the device can do or how can it do better than the competition in clear ways people can understand and see. I hope they stay away from Gates and Seinfeld-like encoded messages or too much teasing without substance since no normal people care or were actually waiting for this device…
IMO they need to come out showing off what they can do, stop assuming people will think anything good just because it has a windows logo, and drive the message home in 30 seconds or less of why I’d want this phone over an iphone android. While cool, something like this dessert ad in an actual TV campaing would be the equivalent of flushing money down the drain.
Kinda cool, and interest peaking. Who released this and where will it be shown. I’m not familiar with the Larry of Arabia bit.
It would be a bold move if they use “the revolution is coming” theme throughout the acutal marketing blitz. They don’t need to market to the tech community so maybe it would work mainstream.
Microsoft is using Crispin+Porter for Windows Phone, so I don’t expect them to “copy” Apple or anything else. I expect clever, witty ads with originality in execution (meaning how often, where and when you see them). While C+P did do the unusual Seinfeld-Gates ads (which were successful: you noticed and you talked about them), they have also done the outstanding Windows 7 campaigns: I’m a PC, Rookies, Laptop Hunters and My Idea. They also appear to have changed the advertising culture at Microsoft. The company is running new Windows 7 ads to this date, almost a year since launch. When have they ever done that before? And if you remember, both the Rookies and the Laptop Hunter ads drove Apple fanbois to uncharted levels of crazy. When has a Microsoft ad ever done that before?