Clarity Consulting has drawn up some amazing prototypes of Windows Phone experience to show off what’s possible. Not surprisingly, they’re pretty impressive.
So with the CTP tools available, we’ve been building a few apps, just to get a feel for the tools and what’s supported in the framework. What’s been great is that everything is fairly familiar and consistent, largely to do with the .net framework and Microsoft’s focus on providing good tools. We’ve produced mobile applications, mostly in concept form, for Windows Phone Classic, iPhone and Android but never so quickly and not of such high quality and visual impression. I attribute some of this obviously to our familiarity to the Microsoft platform and tools. Though when you look at the designs our team has produced, it becomes clear that this is not just another mobile application container.
The Metro design language as expressed by the phone, exemplifies content prominence with fluid motion and transitions, with a crisp font and easily organized features and services placement. In addition to a purposeful right edge tease, where the intent is for users to discover new premium content and services. The concept that enables this is called hubs, building application with hubs changes your thinking from a single mobile application task, to thinking creatively about a mobile experience. It’s engaging to think of the other brands and industry verticals that will take advantage of this core feature. Combine this with Windows Phone 7 live tiles, more on that later, and you have a recipe for a solid mobile services platform.
This so much more fun and liberating than my icon on a grid…
Thanks to Simon M. for the tip!